Do you have a favorite coaster t-shirt? Perhaps a refrigerator magnet? Carowinds takes merchandise one step further than most with their famous Fury 325 roller coaster. You’ll of course find standard fare like t-shirts, but you’ll also find Dippin’ Dots and Squishmallows. The Dippin’ Dots is a custom flavor called Fury Freeze in the same colors as the iconic ride. The flavor combines vanilla, blue raspberry and lime, and is exclusively available at the Carowinds. They also have several official Squishmallow stuffed animals with one even officially named Fury!

Merchandise can be a big deal for a park. It’s extra income for them beyond ticket and season pass fees, but it also turns guests into ambassadors and walking billboards. Having a piece of merchandise is like taking a piece of the park home and serves as a constant reminder of a good time like a recurring advertisement. Carowinds has created their own IP with Fury 325 and it’s great to see them capitalize on it.