Busch Gardens and SeaWorld Parent Company United Parks Sued by Sesame Street Over Unpaid License Fees

Sesame Workshop (the company behind Sesame Street) has sued United Parks & Resorts (parent of SeaWorld Orlando and Busch Gardens) over unpaid royalties. Sesame Workshop file in federal court in New York on March 12, 2026 and is seeking to end its licensing agreement with United Parks & Resorts. United Parks & Resorts operates full themed park lands around the Sesame Street IP with rides, shows and parades and for many locations it is the centerpiece of their kid’s area. In addition to unpaid royalties Sesame Place also alleges plans for a 3rd Sesame Place theme park were shelved and that United shortened seasons or completely closed Sesame Street themed lands without proper notice.

The lawsuit may be more technical than just United blatantly not paying Sesame Workshop. In the past couple of years United has reduced the operating schedule of their Sesame Place San Diego park and replaced a Sesame Street themed land at SeaWorld San Antonio with a generic Rescue Jr. area with sea rescue-themed rides. SeaWorld San Diego had undergone a similar retheming to Rescu Jr. back in 2023. With the San Diego and San Antonio removals this only leaves the 3 themed lands at Busch Gardens Tampa, Busch Gardens Williamsburg and SeaWorld Orlando along with the two Sesame Place parks. It would be plausible that changes like these might lead to disputes about the amount of royalties owed.

Sesame Street is somewhat recent to United Parks & Resorts (formerly SeaWorld) with the exception of Sesame Place outside Philadelphia which opened in 1980. Sesame Place in San Diego was a former Aquatica that was rethemed in 2022 to a Sesame Place. Sesame Street Land at SeaWorld Orlando opened in 2019 ad Sesame Street Bay of play opened in 2011 at SeaWorld San Antonio. Busch Gardens Tampa Bay transformed their Land of the Dragons to Sesame Street Safari of Fun in 2010 and Busch Gardens Williamsburg opened Sesame Street Forest of Fun in 2009, but retained its Land of the Dragons.

Retheming a kid’s area is not the end of the world from a cost or time perspective as demonstrated by Sea World San Antonio who accomplished it in a few months with Rescue Jr. Some paint, new signs and perhaps some new custom fiberglass ride vehicles for some flat rides from someone like Zamperla and you’re there. Grover’s Roundup becomes the Ocean Rescue Carousel. Big Bird’s Spinning Reef and Elmo’s Dolphin Dive just becomes Spinning Reef and Dolphin Dive. Abby Cadabby’s Rockin’ Wave becomes Tide Pool Tumbler. Change the theme of a parade and pizza buffet, add the new Seabird Swing ride and the new Beach Rescue Racer kiddie roller coaster to replace Super Grover’s Box Car Derby and you have a brand new refreshed and energized themed area.

Other parks could be nearly as simple. At Busch Garden’s Tampa Bay much of the Land of the Dragons infrastructure remains, so it’s really just ride rethemes like in San Antonio. They could also completely demolish Sesame Street Safari of Fun as it was largely replicated with the new Wild Oasis area. SeaWorld Orlando has some infrastructure with its recreation of actual Sesame Street, but with the removal of signage these could become a generic town. Busch Gardens Williamsburg is perhaps my favorite in that they kept their Land of the Dragons and built a separate Sesame Street area. Upon seeing the Land of the Dragons for the first time I was actually sad that Tampa had ever done away with this land. The flat rides in Sesame Place Forests of Fun could easily be relocated here, opening up a new piece of real estate for expansion as it would still retain a kid’s area (the two Busch Parks each having multiple kid areas is not common anyways). The Sesame Place San Diego could potentially revert to an Aquatica that also has some flat rides, leaving just the original Sesame Place as a difficult conversion or potential liquidation opportunity.

If Sesame Place is successful in cancelling their contract with United Parks & Resorts it could leave them with a very limited theme park footprint. Universal Studios Japan, who licenses the Sesame Street IP in that region, has recently announced that they will close their Sesame Street Fun World area on May 10th to make way for new experiences. Sesame Street may not be the IP it once was with new episodes moving to HBO for a number of years and recently back to PBS along with Netflix and YouTube. Still there is a tremendous amount of nostalgia in the Sesame Street characters and families are big theme park business.

Who knows where this goes in the end. This could merely be a strategy by Sesame Place to get a better deal from United Parks than the felt they were getting through negotiation. However, there’s also a chance a settlement may not be reached and we may have some new theming coming to the children’s areas of Busch Gardens and SeaWorld with the Sesame Place parks being more complicated. United Parks & Resorts seems to be in a cost control mode currently, so my money is on more homegrown IP like Rescue Jr. coming to Orlando as well or a return to the Land of Dragons at Busch Gardens Tampa where they don’t have to pay a 3rd party. Hopefully Elmo, Cookie Monster, Big Bird, Oscar and Grover find a theme park home where these characters can be enjoyed by fans young and old, it may just no longer be at United Parks & Resorts.

Slides Erected at New “Splashville” Water Park in Bartow County

Slides at Splashville Water Park

We’ve written previously about the new municipal water park coming to Bartow County in Cartersville, Georgia. The flume slides arrived a couple weeks ago at the Hamilton Crossing site and have now been put up. The slides look great and with most of the splash pad constructed the project is coming together ahead of the anticipated May 2026 opening.

I like to view these municipal water parks as the Family Entertainment Center (FEC) of the water park industry. Similar to how an FEC can provide a local amusement park substitute, these parks provide water slide fun in new geographies and demographics than regional water parks. Creating fun for more guests and more jobs for Amusement Park and Attraction suppliers is a great thing. It’s been fun to watch this park come together. Splashville is not large or nationally prominent, but rarely in theme park construction is the progress so publicly visible like it has been here. Opening Day will soon be here and it’ll be great to see this place come together life.

Hamilton Crossing Sign

Review of New Barracuda Strike at SeaWorld San Antonio

I got to experience Barracuda Strike on March 9, 2026, on just its 3rd day of operation, The ride looks great in the park, especially with how it incorporated the water. It’s a very short ride, but for a “family” coaster it packs some intensity with whippy turns and transitions. Low capacity is going to be a concern here with only one train, but Barracuda Strike fits nicely in SeaWorld San Antonio’s coaster lineup.

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The Lumber for Your Favorite Wooden Roller Coaster May Have Come From S.I. Storey in Armuchee, Georgia

Wooden Roller coasters primarily use a very specific type of wood called Southern Yellow Pine (SYP) for their structure and track. Southern Yellow Pine has become the industry-standard wood used worldwide for most modern wooden roller coasters due to its density, strength, and pressure-treatment capabilities. For more than two decades, S.I. Storey Lumber Company in Armuchee, GA has specialized in high quality treated Southern Yellow Pine that has been used in roller coasters around the world. S.I Storey lumber is in use at many Six Flags parks, smaller local parks across the United States and even international parks like Walibi Belgium. Please note that of the coasters pictured in this article only Viper and Weerwolf are known for certain to have S.I. Storey lumber.

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Is Holiday in the Park Returning to Six Flags Over Georgia in 2026?

Front entrance at Six Flags Over Georgia Holiday in the Park

Six Flags Over Georgia announced last summer that its Holiday in the Park event was cancelled for 2025 as the were focusing resources “during the time when the majority of our guests visit the Six Flags Over Georgia” and “weather conditions can more consistently support our goal”. This closed the park about a month earlier than usual and was met with a lot of disappointment from the season pass base who only got a “free bring a friend” as compensation. However, during the company’s quarterly earnings call on Feb. 19, 2026 there was a glimmer of hope that this event might return in 2026 as the new management reflected that the decision last year may have been a mistake.

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Wild Adventures Upgrading 3 Rides for 2026 Season

In a recent press release it was announced that Wild Adventures in Valdosta, Georgia would be making upgrades to 3 guest favorite attractions. This off-season, the maintenance team at Wild Adventures was hard at work improving the ride experience on Island Falls, the Safari Train, and Boomerang. Island Falls has 2 new boats, delivering shorter wait times and more splash-filled fun. The Safari Train has a second locomotive joining the track, meaning less time spent waiting in line to hop on board. The beloved Boomerang roller coaster features an all-new control system and new magnetic brakes from Vekoma, designed for smooth stops and reduced unexpected closures throughout the season.

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Conflict in the Middle East and the Impact on Theme Parks

Six Flags Qiddiya Theme Park Near Riyadh, Saudi Arabia via Saudi Press Agency (SPA)

New and significant military conflict has bean in the Middle East on Saturday, February 28, 2026. The United States and Israeli forces took action against Iran who retaliated with attacks on US facilities throughout the region. This included Israel, Jordan, Kuwait, Bahrain, Saudi Arabia, and the UAE. Several of these house major theme parks now popular with tourists including potentially your favorite theme park influencers from the United States. One of these is the brand new Six Flags Qiddiya City near Riyadh, Saudi Arabia with its record breaking coasters like Falcon’s Flight. This conflict is expected to last at least 4 weeks, so anyone with a trip scheduled this month will have some decisions to make. The US State Department is currently recommending US citizens leave these Middle East countries ASAP and new travel is not recommended or even possible in many cases either in or out.

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Atlanta’s American Adventures: The Now Largely Vacant Building Next to White Water Once Was a Herschend Park

If you visit Six Flags White Water you’ll notice a large building sharing the parking lot that appears largely vacant. This building was actually part of American Adventures, something akin to a large family entertainment center or small amusement park that operated until 2010. This park has a really interesting history, having been owned by more than one theme park brand. The property is now used for training, HR, storage and the employee cafeteria, but at one time there were numerous rides here and even a small roller coaster. White Water is very much a “water park in the woods” and American Adventure was similar as in the forest between that building and the water park once sat a pretty amazing little amusement park called American Adventures.

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Lego Group to Take Control of LEGOLAND Discovery Centers From Merlin on February 27, 2026

LEGO Discovery Center Atlanta Entrance Art
LEGO Discovery Center Atlanta Entrance Art

The LEGO Group acquired the LEGOLAND Discovery Centers and LEGO Discovery Centers from Merlin Entertainment back in Spetember 2025 in a ~$250 million deal. The acquisition includes 29 facilities in nine countries which attract around five million visitors each year. It does not include the 11 LEGOLAND Theme Parks and Resorts which Merlin to continue operating under licence from the LEGO Group. Merlin will now focus on the theme park locations while the LEGO Group will see the LEGO Discovery Centers as an important addition to their global network of retail stores allowing fans memorable hands-on brand and shopping experiences

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Slides Arrive Onsite for “Splashville” Water Park Coming to Bartow County in Cartersville, Georgia in May 2026

We’ve written before about the exciting municipal water park coming to Bartow County and the flume slides have now arrived! Work continues at the Hamilton Crossing site with construction of the stairs and structure to support the flumes. The fumes themselves are staged at the perimeter of the park awaiting install and currently there is one enclosed and one open flume. Pictures here were taken on Sunday, February 22, 2026.

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