It’s no secret that linear TV and cable subscriber numbers have been falling for years now, which is a drag on Comcast’s traditional cable TV business. What is perhaps newer for Comcast is a decline in broadband internet customers due to increased competition from fiber and home wireless 5G internet. Comcast revealed in its latest earnings report that it lost 104,000 internet customers and 257,000 cable TV customers during the third quarter of last year due to customer switching from increased competition. In the industry this is referred to as “churn” where customers switch from one service to another looking for better deals. One way to combat this is with loyalty programs (think airline miles or hotel points) where customers are rewarded for staying put. Comcast has ha such a program for some time, but has made some changes for the better and included some hefty theme park discounts the their Universal Orlando Resorts parks in Florida.