Is the Theme Park Industry Going Virtual?

During IAAPA 2025 I was struck by the number of virtual and digital attractions on display. What also surprised me was how exceptional most of them were in creating a totally immersive experience. Also, many of these attractions were of a size that could allow them to be used by any park, family entertainment center (FEC) or even arcade. Some would require a building, some a room and some were as small as a single chair. Some were purely ride experiences where others were enhanced versions of classic sit down arcade shooters and many combined both. The Rilix Coaster VR stood out as a compelling immersive experience in a traditional arcade format. The virtual theme park probably isn’t replacing your favorite roller coaster anytime soon, but it does offer operators another option to entertain guests.

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Could Virtual Reality Allow you to Experience Roller Coasters From Around the World?

The "VRoller Coaster" at Virtual Reality Adventures in Las Vegas
The “VRoller Coaster” at Virtual Reality Adventures in Las Vegas

I had the chance to experience the “VRoller Coaster” at Virtual Reality Adventures in Las Vegas and came away extremely impressed. Virtual Reality Adventures is located in the LINQ Promenade near the High Roller Ferris Wheel on the Las Vegas Strip. They offer several VR experiences with one simply called “Roller Coaster” that looks unassuming enough, but really packs a punch. During this experience you experience 3 coasters with first what I believe is Goliath at Walibi Holland, second being Rip Ride Rockit at Universal Studios in Florida and finally the Big Apple Coaster located at the New York New York Resort in Las Vegas.

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