Is the Theme Park Industry Going Virtual?

During IAAPA 2025 I was struck by the number of virtual and digital attractions on display. What also surprised me was how exceptional most of them were in creating a totally immersive experience. Also, many of these attractions were of a size that could allow them to be used by any park, family entertainment center (FEC) or even arcade. Some would require a building, some a room and some were as small as a single chair. Some were purely ride experiences where others were enhanced versions of classic sit down arcade shooters and many combined both. The Rilix Coaster VR stood out as a compelling immersive experience in a traditional arcade format. The virtual theme park probably isn’t replacing your favorite roller coaster anytime soon, but it does offer operators another option to entertain guests.

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Did you Know IAAPA was in Atlanta in 2005-2006?

Today the International Association of Amusement Parks and Attractions (IAAPA) Expo is almost synonymous with Orlando, but did you know there were two years when it was held in Atlanta. IAAPA in Orlando makes sense as Orlando is essentially the theme park capitol of the world, however there was a two year span from 2005-2006 where the show moved to the Georgia World Congress Canter in Atlanta. IAAPA was in Orlando prior to 2005 and returned in 2007, but there will always be that 2 year anomaly where the largest theme park trade show was held in Atlanta.

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