Will Six Flags Keep the Exclusive DC Characters License or Will it Move to Universal?

DC Universe at Six Flags Fiesta Texas
DC Universe at Six Flags Fiesta Texas

It has been reported that Warner Bros. Discovery is considering licensing its DC characters to Universal. Six Flags currently holds exclusive theme park rights to DC Comics characters in theme parks, so the question is if the characters would potentially be found in both chain’s parks going forward or move exclusively to Universal. Warner Bros. currently license Harry Potter to Universal, so the two companies already have a track record of working together on theme park attractions. A DC license could also be seen as a replacement for the Marvel IP Universal still has in its park Disney now owning the rights to Marvel. Given the media merger landscape, we could see a major reshuffling of theme park IP in the coming years.

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Superman IP Likely to Pay Dividends for Six Flags with New Superman Movie #1 at the Box Office

Intellectual property is a big deal for theme parks as guests come to immerse themselves in themed worlds of their favorite characters. The largest license at Six Flags is DC comics and with that comes characters like Superman, Batman and Wonder Woman. On July 11th the new Superman movie debuted and box office results of $122 million domestically had it #1 this week with the 3rd biggest opening of 2025! Having the IP of a #1 movie in your park is never a bad thing!

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Massive DC Universe Land Opens at Six Flags Fiesta Texas

DC Universe entrance with METROPOLIS™ Transit Authority
DC Universe at Six Flags Fiesta Texas (pictures courtesy of SFFT)

Six Flags Fiesta Texas has opened a new DC Universe themed land, the largest of any in the United States. The new DC Universe themed area on March 1, 2025 and features three all-new rides: CYBORG™ Cyber Revolution, SHAZAM!™ Tower of Eternity, and METROPOLIS™ Transit Authority. Also included in DC Universe will be exciting updates to several existing rides and a newly remodeled Daily Planet. Fiesta Texas often seems to be on the upper tier of Six Flags parks with theming and attention to detail, like those at the New DC Universe, that aren’t universal across the chain.

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