Update September 2025: It appears the strategy may have worked as United Parks (SeaWorld parent company) announced that SeaWorld Orlando’s attendance was up in the 2nd quarter of 2025 post Epic Universe’s opening. It’s rare that United Parks announces park specific performance, so it’s obvious they were trying to make a point. CEO Marc Swanson said, “Our attendance at our SeaWorld Orlando park has been up in attendance since Epic opened on May 22,” he said. “It was up for the full second quarter, and it was up if you measured from the date Epic opened through the end of the second quarter. It continues to be up quarter to date in the third quarter through Aug. 6 on a day-to-day basis.” Swanson also said attendance was up at its Aquatica Orlando water park and Discovery Cove, and revenue also was up in Orlando.