Using “story and technology” to create unforgettable experiences.

Earlier this year Ari Novick was featured on the CW magic themed show Penn & Teller Fool Us and the show made prominent mention about his time as a theme park designer. The concept of the show is that magicians perform a trick for world famous magicians Penn Jillette and Teller who then try to figure out how they did it. The trick Ari performed even had a theme park bend on it using the carnival game of rings and bottles as the basis of a prediction trick. Although Ari did not fool Penn & Teller to “win” the game, he certainly still won overall by obtaining great exposure for his new professional magic career. In this article we’ll delve deeper into Ari’s theme park background and the surprising number of connections with magic.